Company Profile
Morton Salt
Company Overview
WHEN IT RAINS, IT POURS®
For generations, this slogan and the little girl who made it famous have made Morton Salt a familiar sight in many American homes. Since 1848, we've been America's leading producer of salt for grocery, water softening, ice control, agricultural and industrial uses.
Company History
In 1848, Morton Salt had its beginning in Chicago as a small, Midwestern sales agency. It started to grow as the population headed west, and kept growing long after the West was settled. Today the business, still headquartered in Chicago, is North America's leading producer and marketer of salt for home, water conditioning, industrial, agricultural and highway use.
The company developed a salt that would be free-running even in damp weather. In 1911, a little girl with an umbrella and her now-famous slogan, "When It Rains It Pours”, were created to promote this new product in a national consumer advertising campaign. The Morton Umbrella Girl and slogan first appeared on the blue package of table salt in 1914. Throughout the years the ageless girl has changed dresses and hairstyles to stay fashionable. She was updated in 1921, 1933, 1941, 1956 and 1968. Together they have symbolized the growth and progress of the company through the years.
In addition to being the first salt company to become national in scope, the firm now has affiliates in Canada, the Bahamas and South America.
In 1999 Morton was acquired by Philadelphia-based Rohm and Haas Company, Inc. and operates as a division of that company today.